Creative Vision Rooted in Experience. Driven by Impact.

I’m a Lebanese Art Director and Creative Brand Designer with over 14 years of experience turning ideas into bold, strategic, and emotionally resonant visuals. Currently based in Qatar for the past three years, I bring a multicultural perspective and a refined design sensibility to every project I take on. I hold a Bachelor's degree in Graphic Design with a digital emphasis from the Lebanese American University in Beirut, where my passion for visual storytelling first took shape.

Since graduating in 2011, I’ve built a career that blends aesthetics with purpose—merging deep brand understanding with an instinct for marketing, design trends, social media, and audience behavior. My journey began in the fast-paced world of fashion retail, where I spent over five years crafting in-store visuals, digital and print activations, and seasonal campaigns. I then transitioned into advertising, sharpening my skills in branding, concept creation, layout design, and art direction across various industries.

Throughout my career, I’ve worked with regional and global clients across fashion, hospitality, automotive, technology, F&B, jewelry, real estate, government, telecom, fitness, transportation, and NGOs. I’ve led creative projects for international brands like Inditex Group, Microsoft, Mercedes-Benz, IHG Hotels, Michelin, MG, Hyundai, Fuso, Geely, Maxus, and Mitsubishi. I’ve also collaborated with key regional players, including Msheireb Properties, Snoonu, Zain Telecommunications, Nakilat, City Center, and Qatar Foundation.

My core strengths are brand strategy, creative concept development, multi-platform design execution, and team leadership. I’m known for my sharp eye for detail, bold creativity, strong communication, and ability to mentor and lead designers to deliver outstanding work, even under tight deadlines. Whether I work on a pitch and present it for a new client, shape a new brand identity, uplift an existing brand, or direct a campaign, I bring passion, precision, and vision to every step of the process.

Let’s build something great together.
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